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Newsjacking Lindsay Lohan nets $250,000
A great story from
David Meerman Scott
BUILD SALES WITH NEWSJACKING
Who could have thought an entrepreneur could newsjack the story about Lindsay Lohan’s money woes and offer to sell her purses for big cash. The result: he made a $250,000 profit in a week. Check out the video of how he did it – there are business lessons there for every business.
Then there’s the insurance agent in Massachuetts who generates business by creating content that generates attention – articles newsjacking big news events, like “Super Bowl – Super Party – Super Liability” are great to create an inbound stream of business from people who find his content at the exact moment they are looking for information about insurance.
Real-time business expert DAVID MEERMAN SCOTT talked about these and other newsjacking examples in depth in a recent speech in Boston. Check out the video.
THE WAY PEOPLE BUY HAS CHANGED – NEWSJACKING IS A POWERFUL TOOL
Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. Newsjacking creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.
STRATEGIES TO GROW BUSINESS IN REAL-TIME
David Meerman Scott is author of ten books on generating attention in an age of instant communication. An amazing keynote speaker, his talks are filled with great examples like these. His energy on stage is outstanding – but more important is the way he inspires people to take action and overcome fear and doubt to try new strategies and tactics that address the key issue: the way people buy has changed – but the way people market and sell to them has not changed to match.
David spoke to the Financial Planning Association in October and the audience was wildly enthusiastic about ways to generate attention by showcasing their expertise on issues of personal financial planning. I posted three new videos from that talk to David’s YouTube library with examples of content-driven strategies and tactics that will generate new business.
THE NEW RULES OF MARKETING & PR – UPDATED EDITION JUST RELEASED
The fifth edition of David’s landmark book, The New Rules of Marketing & PR, was released in October. David’s real-time business strategies are great for audiences who want to turbocharge growth in 2016. Check out his weekly blog or his website for more great ideas and information.
ONLINE NEWSJACKING COURSE NOW AVAILABLE
David just released his online newsjacking course. Great step-by-step guide to this outstanding real-time business tool. Here’s the link.
