Virtual events look like they are here to stay. To make them effective, though, we have to learn a whole new skill-set.
There’s a story legendary Washington Post political investigative reporter BOB WOODWARD tells in his speeches to make the point to audiences about the craft of investigative reporting. The reporter’s job, the story illustrates, is never really done. The truth unfolds over time – it never drops in a reporter’s lap in one piece. And sometimes, the truth winds up being something very different from where it looked like things were headed at the beginning.
“Learning to speak without a stutter is without a doubt my greatest accomplishment in life…and your biggest nightmare,” said basketball legend BILL WALTON to an audience of financial professionals recently. The crowd laughed because it was 30 minutes into his 60-minute talk and they'd already discovered what Walton fans everywhere already know -- the man can talk!
STOP PROTECTING THE PAST; CREATE THE FUTURE Innovation, reinvention and transformation are the business survival skills of our time. In this edition of DN Conversations, I talk with GEOFF COLVIN of Fortune who gets to explore how top companies and business leaders are managing the daunting job of adapting to nonstop disruption coming from every direction.
CLOSEST THING TO AN ECONOMIC CRYSTAL BALL What’s in store for the economy and business environment in the year ahead?
THUNDERBIRD PILOT NICOLE MALACHOWSKI TALKS ABOUT TRUST AND FLYING 400 MPH AND 3 FEET APART Trust: It’s the fuel that feeds high-performing organizations. 21-year Air Force veteran Colonel NICOLE MALACHOWSKI, USAF (Ret.), the first-ever woman USAF Thunderbird pilot, is frequently asked to talk on the subject. Her story about making the transition from fighter pilot to Thunderbird pilot is filled with valuable lessons for organizations looking to elevate their performance.
DIGITAL CHAOS AND THE QUEST FOR TRUE HUMAN CONNECTION Bestselling author DAVID MEERMAN SCOTT has been the leading voice in real-time business strategies since identifying the phenomenon over a decade ago. He wrote the definitive book on the subject - The New Rules of Marketing & PR - which has sold over 400,000 copies. His newest book, FANOCRACY, just out this week, furthers his dominance in the field, with insight on growing the relationship between company and customer into something more meaningful. David co-authored Fanocracy with his Millennial daughter Reiko. They were fascinated by each other's fandoms and began to research the science behind the phenomena. The true human connection that comes with fandom is, as it turns out, a refreshing antidote to the loneliness and digital fatigue people are feeling in a sea of digital chaos and overwhelm. In their book, they cite powerful examples of forward-thinking companies who have recognized the value of this innovation, creating a fanocracy to build connection and community that turns customers into fans and fans into customers. Tony D’Amelio connected with David to explore the idea of business fandom and learn more about how Fanocracy speech attendees are responding.
A GUTSY MOVE KATTY KAY made a brave career decision in 2019. She took time off from broadcasting – taking a work sabbatical from the BBC and MSNBC. Katty's husband Tom, who runs the Washington, D.C. office for Africaworks, was setting up a non-profit in Senegal and it represented a once-in-a-lifetime opportunity to go and help out and also do research for her next book. Katty also brought her 13-year-old daughter Poppy, who attended school there. “She had an amazing cultural experience...and I think we’ve given our daughter the best education we could give her,” Katty said.
TAKING A STAND Have you noticed how more and more business leaders are becoming outspoken advocates on important topics? And - they’re making business decisions based on their convictions. The company that first got my attention on this was CVS which banned tobacco products from their stores in 2014, the first national retail chain to do so. They couldn’t reconcile being a health-focused company and selling a product proven to compromise their customer’s health. CVS has prospered in the aftermath. Since then, there’s been a trend of stakeholders holding companies accountable – asking them to stand for something more than just profits. These are the times we live in – and navigating that is tricky stuff for any business leader. Just ask Ed Stack, CEO of Dick’s Sporting Goods who banned assault-style rifles and raised the age to purchase guns to 21 after finding out his store sold the Parkland High School shooter a shotgun. That gun wasn’t used, but he felt the company needed to do something. They turned $5 million in assault rifles into scrap metal. Actions like that have a profound impact on the corporate culture of an organization as well as how the company is perceived by the public.
WINNING BIG BY MAKING BUSINESS PERSONAL Why do some brands, even in supposedly mundane categories like car insurance, retail hardware, and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for to drive business growth. DAVID MEERMAN SCOTT calls it a Fanocracy. Over the past three years, David’s research has uncovered that creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans.