Marketing expert DAVID MEERMAN SCOTT is marking the 50th anniversary year of the Apollo 11 moon landing by sharing a treasure trove of memorabilia from his extensive collection of Apollo-related items. David owns what he believes to be the world's largest and most-complete collection of original press kits from NASA and companies associated with the lunar landing effort. It's truly one-of-a-kind. Check out David's collection on the website he created: ApolloPressKits.com.
If I asked you about your hobby, your dog/cat/goldfish, your favorite sports team, or a cause you care about, you could probably talk passionately about it for an hour. It's the same for each of us; when we care deeply about something, we tell our friends and become advocates for that which we care about. We've all heard stories about Harley-Davidson owners who are so invested in the company's ethos that they have the company logo tattooed on their body.