DIGITAL CHAOS AND THE QUEST FOR TRUE HUMAN CONNECTION Bestselling author DAVID MEERMAN SCOTT has been the leading voice in real-time business strategies since identifying the phenomenon over a decade ago. He wrote the definitive book on the subject - The New Rules of Marketing & PR - which has sold over 400,000 copies. His newest book, FANOCRACY, just out this week, furthers his dominance in the field, with insight on growing the relationship between company and customer into something more meaningful. David co-authored Fanocracy with his Millennial daughter Reiko. They were fascinated by each other's fandoms and began to research the science behind the phenomena. The true human connection that comes with fandom is, as it turns out, a refreshing antidote to the loneliness and digital fatigue people are feeling in a sea of digital chaos and overwhelm. In their book, they cite powerful examples of forward-thinking companies who have recognized the value of this innovation, creating a fanocracy to build connection and community that turns customers into fans and fans into customers. Tony D’Amelio connected with David to explore the idea of business fandom and learn more about how Fanocracy speech attendees are responding.
WINNING BIG BY MAKING BUSINESS PERSONAL Why do some brands, even in supposedly mundane categories like car insurance, retail hardware, and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for to drive business growth. DAVID MEERMAN SCOTT calls it a Fanocracy. Over the past three years, David’s research has uncovered that creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans.
If I asked you about your favorite hobby, your dog or cat, the sports team you're most passionate about, or an important charity you’re committed to, you could probably talk enthusiastically for an hour or more. It's the same for all of us; when we care deeply about something, we tell our friends and become great advocates. That's what fans do!
Marketing expert DAVID MEERMAN SCOTT is marking the 50th anniversary year of the Apollo 11 moon landing by sharing a treasure trove of memorabilia from his extensive collection of Apollo-related items. David owns what he believes to be the world's largest and most-complete collection of original press kits from NASA and companies associated with the lunar landing effort. It's truly one-of-a-kind. Check out David's collection on the website he created: ApolloPressKits.com.