If I asked you about your favorite hobby, your dog or cat, the sports team you're most passionate about, or an important charity you’re committed to, you could probably talk enthusiastically for an hour or more. It's the same for all of us; when we care deeply about something, we tell our friends and become great advocates. That's what fans do!
Marketing expert DAVID MEERMAN SCOTT is marking the 50th anniversary year of the Apollo 11 moon landing by sharing a treasure trove of memorabilia from his extensive collection of Apollo-related items. David owns what he believes to be the world's largest and most-complete collection of original press kits from NASA and companies associated with the lunar landing effort. It's truly one-of-a-kind. Check out David's collection on the website he created: ApolloPressKits.com.