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Marketing & PR | Sales Growth | David Meerman Scott

Turn Customers into Fans and Fans into Customers with Fandom

By: Tony D'Amelio
February 27th, 2019

If I asked you about your hobby, your dog/cat/goldfish, your favorite sports team, or a cause you care about, you could probably talk passionately about it for an hour. It's the same for each of us; when we care deeply about something, we tell our friends and become advocates for that which we care about. We've all heard stories about Harley-Davidson owners who are so invested in the company's ethos that they have the company logo tattooed on their body. 

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