WINNING BIG BY MAKING BUSINESS PERSONAL Why do some brands, even in supposedly mundane categories like car insurance, retail hardware, and enterprise software, attract not just customers, or even loyal customers, but passionate fans? These brands have learned to provide the human connection people are now longing for to drive business growth. DAVID MEERMAN SCOTT calls it a Fanocracy. Over the past three years, David’s research has uncovered that creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans.
If I asked you about your favorite hobby, your dog or cat, the sports team you're most passionate about, or an important charity you’re committed to, you could probably talk enthusiastically for an hour or more. It's the same for all of us; when we care deeply about something, we tell our friends and become great advocates. That's what fans do!
Marketing expert DAVID MEERMAN SCOTT is marking the 50th anniversary year of the Apollo 11 moon landing by sharing a treasure trove of memorabilia from his extensive collection of Apollo-related items. David owns what he believes to be the world's largest and most-complete collection of original press kits from NASA and companies associated with the lunar landing effort. It's truly one-of-a-kind. Check out David's collection on the website he created: ApolloPressKits.com.
THE WAY PEOPLE BUY HAS CHANGED DAVID MEERMAN SCOTT is author of the bestselling book The New Rules of Marketing and PR and a top content marketing expert. He provides a roadmap with tips for organizations looking to win the attention wars for their products, services, and ideas. The way people buy has changed. Just think about your own buying habits as an example. When was the last time you bought something because you received a piece of direct mail? Or a cold phone call to your home or business? Most times, when we research a potential purchase, we are searching online or asking friends and others via email and social media. These days, if you’re trying to influence people but can’t be found when people are looking online, you don’t exist. People need to find content about your products or services that will educate and inform them – they don’t want to be sold. So the new rules of marketing and PR require a commitment to content that will help buyers and decision-makers find you at the very moment they’re looking online.
No-Cost Real Time Marketing Blog Generates Over $250,000 in Sales in Just Days DAVID MEERMAN SCOTT, real time marketing strategist and author of The New Rules of Marketing and PR, told me a marketing success story that got my attention. It's such a great lesson, it's worth sharing. Lindsay Lohan was having money troubles. That news caught the eye of entrepreneur Trent Silver who runs an online business called Cash for Purses. Trent’s company buys women’s handbags and then sells them to others at a profit, typically on Ebay. His biggest challenge is getting enough high-end product - Prada, Louis Vuitton, etc. Trent decided to seize the moment and post a blog post offering to buy Lindsay Lohan’s old handbags.
A conversation with DAVID MEERMAN SCOTT, Real-Time marketing & social sales expert about how buying has changed. David is author of ten books including The New Rules of Sales and Service. He is also author of the blog Web Ink Now. HOW BUYING HAS CHANGED! If you’re in sales, your job is to help people buy! But David helps salespeople (and sales organizations) understand how buying has changed, and how to adapt and succeed. Most salespeople, and the executives of the companies they work for, increasingly know that making a sale has become far more difficult in a world where buyers are in charge. When anyone can jump onto your site—or those of your competitors—and can review independent commentary by bloggers or access consumer reviews on a smartphone app in seconds, it’s an entirely different world from the one a few years ago when the salesperson held most of the cards and was the gateway for the customer’s product knowledge.
Boost Sales: The Most Important Thing To Know Everyone in business wants to boost sales! The problem is, there's a big disconnect. The ways companies sell don't align with the ways people buy. Understanding how to close that gap is the key to business growth.
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PR coaching: David Meerman Scott helps Cleveland Metro School District