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D'Amelio Network Blog

Get the latest insight on event management, leadership and the top issues affecting business leaders from D'Amelio Network's influential thought leaders.

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Marketing & PR | Sales Growth

12 TIPS FROM DAVID MEERMAN SCOTT: GROW BUSINESS WITH CONTENT MARKETING

By: Tony D'Amelio
February 16th, 2017

  THE WAY PEOPLE BUY HAS CHANGED DAVID MEERMAN SCOTT is author of the bestselling book The New Rules of Marketing and PR, a roadmap for organizations looking to get more attention for their products, services, and ideas. The way people buy has changed. Just think about your own buying habits as an example. When was the last time you bought something because you received a piece of direct mail? Or a cold phone call to your home or business? Most times, when we research a potential purchase, we are searching online or asking friends and others via email and social media. These days, if you’re trying to influence people but can’t be found when people are looking online, you don’t exist. People need to find content about your products or services that will educate and inform them – they don’t want to be sold. So the new rules of marketing and PR require a commitment to content that will help buyers and decision-makers find you at the very moment they’re looking online.

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Marketing & PR | Sales Growth

REAL TIME MARKETING TIPS: DAVID MEERMAN SCOTT

By: Tony D'Amelio
November 29th, 2016

 No-Cost Real Time Marketing Blog Generates Over $250,000 in Sales in Just Days

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Tips for booking the right speakers ebook

Event Planning Advice from Industry Professionals

Discover the dos and don'ts of booking speakers. Learn best practices for achieving success with speakers with this expert insight.

Blog Feature

Marketing & PR | Sales Growth

How Buying Has Changed: The New Rules of Sales

By: Tony D'Amelio
October 11th, 2016

  A conversation with DAVID MEERMAN SCOTT, Real-Time marketing & sales strategist about how buying has changed.  David is author of ten books including The New Rules of Sales and Service. He is also author of the blog Web Ink Now.   HOW BUYING HAS CHANGED If you’re in sales, your job is to help people buy! But David helps salespeople (and sales organizations) understand how buying has changed, and how to adapt and succeed. Most salespeople, and the executives of the companies they work for, increasingly know that making a sale has become far more difficult in a world where buyers are in charge. When anyone can jump onto your site—or those of your competitors—and can review independent commentary by bloggers or access consumer reviews on a smartphone app in seconds, it’s an entirely different world from the one a few years ago when the salesperson held most of the cards and was the gateway for the customer’s product knowledge.

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Marketing & PR | Sales Growth

Boost Sales: Low-Cost Marketing Tips - Marketing Expert DAVID MEERMAN SCOTT

By: Tony D'Amelio
August 11th, 2016

David Meerman Scott at an event this week showing the audience how to boost sales  Boost Sales: The Most Important Thing To Know Everyone in business wants to boost sales!  The problem is, there's a big disconnect. The ways companies sell don't align with the ways people buy. Understanding how to close that gap is the key to business growth.

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Marketing & PR | Event Ideas | Sales Growth | Speaking Industry

Greatest Tweets from Twitter’s 1st Decade

By: Tony D'Amelio
March 29th, 2016

Greatest Tweets from Twitter's First Decade- David Meerman Scott

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Blog Feature

Marketing & PR | Event Ideas | Sales Growth | Speaking Industry

Grow sales! Act like a news organization.

By: Tony D'Amelio
March 2nd, 2016

-The New Rules of Sales & Marketing- A scribe captures  David Meerman Scott's talk on best way to grow sales

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