D'Amelio Network Blog
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THE WAY PEOPLE BUY HAS CHANGED DAVID MEERMAN SCOTT is author of the bestselling book The New Rules of Marketing and PR and a top content marketing expert. He provides a roadmap with tips for organizations looking to win the attention wars for their products, services, and ideas. The way people buy has changed. Just think about your own buying habits as an example. When was the last time you bought something because you received a piece of direct mail? Or a cold phone call to your home or business? Most times, when we research a potential purchase, we are searching online or asking friends and others via email and social media. These days, if you’re trying to influence people but can’t be found when people are looking online, you don’t exist. People need to find content about your products or services that will educate and inform them – they don’t want to be sold. So the new rules of marketing and PR require a commitment to content that will help buyers and decision-makers find you at the very moment they’re looking online.
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A conversation with DAVID MEERMAN SCOTT, Real-Time marketing & social sales expert about how buying has changed. David is author of ten books including The New Rules of Sales and Service. He is also author of the blog Web Ink Now. HOW BUYING HAS CHANGED! If you’re in sales, your job is to help people buy! But David helps salespeople (and sales organizations) understand how buying has changed, and how to adapt and succeed. Most salespeople, and the executives of the companies they work for, increasingly know that making a sale has become far more difficult in a world where buyers are in charge. When anyone can jump onto your site—or those of your competitors—and can review independent commentary by bloggers or access consumer reviews on a smartphone app in seconds, it’s an entirely different world from the one a few years ago when the salesperson held most of the cards and was the gateway for the customer’s product knowledge.
David Meerman Scott at an event this week showing the audience how to boost sales Boost Sales: The Most Important Thing To Know Everyone in business wants to boost sales! The problem is, there's a big disconnect. The ways companies sell don't align with the ways people buy. Understanding how to close that gap is the key to business growth.
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-The New Rules of Sales & Marketing- A scribe captures David Meerman Scott's talk on best way to grow sales