By: Tony D'Amelio on October 27th, 2015

Disruptive change — you ain’t seen nothin’ yet

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The cover story of the new Fortune magazine is an eye-opening and compelling look at the new future of business, written by GEOFF COLVIN.

GEOFF COLVIN AUTHORED FORTUNE MAGAZINE’S LATEST COVER STORY

Geoff Colvin’s cover story in the latest issue of Fortune magazine is a must-read for anyone trying to get a grip on disruptive change upending business today. Geoff’s fresh insights and clear language cuts through the anxiety leaders are feeling about the uncertainties of competing in this volatile buisness environment – and why business models and business strategies must be closely examined.

DISRUPTIVE CHANGE AND THE NEW RULES OF BUSINESS

The article goes on to describe how we’ve morphed into a frictionless economy. Geoff outlines a world where labor, information, and money move easily, cheaply, and almost instantly. As a result, the disruptive change we’ve seen so far is only the beginning. The Fortune article cites the new rules of business:

Physical capital is not critical. Uber is the world’s largest car service but owns no cars.
Human capital matters more than ever. With less physical capital, employees are more important. Identifying and retaining the best ones is critical.
The nature of employment will change. The gig economy will proliferate. It’s not unthinkable to imagine large and impactful companies with just two employees – the CEO and the CIO.
Winners will win bigger, and the rest will fight harder for the remains. Tech and tech-enabled firms will destroy more value for incumbents than they will create for themselves.
Corporate life span will get shorter. The average life span of firms in the S&P 500 has already fallen from 61 years in 1958 to 20 years today. It will fall further as disruptive change takes a toll on less adaptable business models.
Intellectual property knows no natural boundaries. As more of the value of modern corporations comes from intellectual property, income can easily be shifted to tax havens.

A LINK TO THE ARTICLE AND GEOFF’S INTRODUCTORY VIDEO

Here is the link to “Why Every Aspect of Your Business is About to Change” and Geoff’s 2- minute introductory video about the piece.

FORTUNE GLOBAL FORUM IS NEXT WEEK IN SAN FRANCISCO

Geoff Colvin is the co-chairman of the 2015 Fortune Global Forum which taks place from November 2-4 in San Francisco. Participation is limited to top CEOs and invited experts only and is by invitation. It’s an impressive gathering that convenes to share and learn about the most-compelling issues facing business today and explore how to adapt while awash in a sea of disruptive change . The main stage sessions are broadcast live at Fortune.com/GlobalForum2015 – you can also check out Fortune magazine’s YouTube channel for on-demand access.

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About Tony D'Amelio

Tony has spent his career putting talented people and audiences together, first in the music business and later representing the world's leading speakers. After concluding 27 years as Executive Vice President of the Washington Speakers Bureau, Tony launched D'Amelio Network, a boutique firm that manages the speaking activities of a select group of experts on business, management, politics and current events. Clients include: Mike Abrashoff, Vernice "FlyGirl" Armour, Mariana Atencio, Chris Barton, Geoff Colvin, Daryl Davis, Suneel Gupta, Ron Insana, Katty Kay, Polly LaBarre, Nicole Malachowski, Ken Schmidt, Bill Walton, and Bob Woodward.