THE WAY PEOPLE BUY HAS CHANGED DAVID MEERMAN SCOTT is author of the bestselling book The New Rules of Marketing and PR and a top content marketing expert. He provides a roadmap with tips for organizations looking to win the attention wars for their products, services, and ideas. The way people buy has changed. Just think about your own buying habits as an example. When was the last time you bought something because you received a piece of direct mail? Or a cold phone call to your home or business? Most times, when we research a potential purchase, we are searching online or asking friends and others via email and social media. These days, if you’re trying to influence people but can’t be found when people are looking online, you don’t exist. People need to find content about your products or services that will educate and inform them – they don’t want to be sold. So the new rules of marketing and PR require a commitment to content that will help buyers and decision-makers find you at the very moment they’re looking online.
No-Cost Real Time Marketing Blog Generates Over $250,000 in Sales in Just Days DAVID MEERMAN SCOTT, real time marketing strategist and author of The New Rules of Marketing and PR, told me a marketing success story that got my attention. It's such a great lesson, it's worth sharing. Lindsay Lohan was having money troubles. That news caught the eye of entrepreneur Trent Silver who runs an online business called Cash for Purses. Trent’s company buys women’s handbags and then sells them to others at a profit, typically on Ebay. His biggest challenge is getting enough high-end product - Prada, Louis Vuitton, etc. Trent decided to seize the moment and post a blog post offering to buy Lindsay Lohan’s old handbags.
A conversation with DAVID MEERMAN SCOTT, Real-Time marketing & social sales expert about how buying has changed. David is author of ten books including The New Rules of Sales and Service. He is also author of the blog Web Ink Now. HOW BUYING HAS CHANGED! If you’re in sales, your job is to help people buy! But David helps salespeople (and sales organizations) understand how buying has changed, and how to adapt and succeed. Most salespeople, and the executives of the companies they work for, increasingly know that making a sale has become far more difficult in a world where buyers are in charge. When anyone can jump onto your site—or those of your competitors—and can review independent commentary by bloggers or access consumer reviews on a smartphone app in seconds, it’s an entirely different world from the one a few years ago when the salesperson held most of the cards and was the gateway for the customer’s product knowledge.
Boost Sales: The Most Important Thing To Know Everyone in business wants to boost sales! The problem is, there's a big disconnect. The ways companies sell don't align with the ways people buy. Understanding how to close that gap is the key to business growth.
POPULAR BUSINESS SPEAKERS - DN EXPERTS IN THE NEWS DN has popular business speakers for events. Many have been in the news in the past week. Please see the updates below.
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A WEBSITE STRATEGY THAT GOT RESULTS I don’t know about you, but I would be over-the-moon thrilled if 2.3 million people had visited D’Amelio Network’s website and watched 7 MILLION MINUTES of video last year. That’s exactly what local Austin home builder Matt Risinger had happen in 2015 – and he is thrilled! Wouldn’t you love to know how he did it so you can do it, too?