WHAT ARE YOU DOING TO BE MEMORABLE? “How do you want to be talked about and what are you doing to make that happen?,” asks KEN SCHMIDT, who knows a thing or two about creating strategies for cutting through the noise and getting noticed from his storied career during the turnaround of Harley-Davidson. Ken reminds people that we are a story-telling species and getting noticed by customers or even in your own organization is about being memorable.
Virtual events look like they are here to stay. To make them effective, though, we have to learn a whole new skill-set.
This is the last in my series on avoiding disaster when booking event speakers. The idea is for top speakers to talk about their onsite experiences in a way that provides some useful lessons and reminders. Ideally, their insights will find their way into your event planning checklist.
TAKE CONTROL OF THE CONTENT/MESSAGE How can you generate maximum impact from the outside speakers at your next meeting or conference? How can you make sure the speakers’ insights are relevant and focused on what matters most to your audience? In my years helping event planners wrestle with that challenge, I have found there is sometimes no substitute for adding an experienced interviewer, discussion leader, or panel moderator. The difference it can make to the quality of the content delivery can be sizable.
You undoubtedly have an event planning checklist that you’ve refined/perfected over the years. Here’s a chance to perhaps refine it further.
YOUR EVENT PLANNING CHECKLIST: DOES YOUR ROOM SET-UP HELP SPEAKERS SUCCEED?
Just Released: What Made Me Who I Am by Bernie Swain
POPULAR BUSINESS SPEAKERS - DN EXPERTS IN THE NEWS DN has popular business speakers for events. Many have been in the news in the past week. Please see the updates below.